Magazine & brochure printing is a part of most publishing companies. It is a part of the company who has most of the excitement and which is deadline driven. It is the place where there are a lot of designing and layout happening. Highly, qualified, graphic designers complete the layout and design. The individual editors, the editor, writers and freelancers write and prepare the articles and the copy. It is an in-house printing project and this makes coordination much easier.

The publications in question are both seen as high gloss and high quality publications. They do need good resolution photographs and very often, the publishers have their own photographers on board. These shoots are done in-house, but they sometimes require external photographers for nature shoots and outdoor shoots for its specific lighting. The photographs, which are needed, should have the best quality in terms of its lighting and resolution.

A particular layout and design for a specific magazine makes it stand out from the rest. These aspects are maintained for as long as the magazine exists. It can change in that the target market and age group, might change for some reason and this will influence the overall layout and design of it.

High-end brochures follow the same production as the other publication would. It will also be of high quality and a glossy product. What makes both glossy could be the paper stock or the fact that they would use varnish for it. Sometimes the varnish or gloss paper stocks used throughout or the inners would be matte.

It can also be spot varnish as in the case where you would like to highlight certain images or photographs. The magazines are usually produced as monthly, bi-annual or quarterly publication. It is often divided into various parts which is run by the editors for each, an overall editor and the copy brought together by writers and freelance writers. The parts are divided into food, crafts, lifestyle and other sections and different additional information added to it. The overall editor decides what would be included and what should be excluded or can stand over for the next issue.

The brochure is different in terms of its application and often finds its way into the main publication as an advertisement. It should compliment it and should therefore also be published as a publication of high standards. Sometimes matte paper or varnish is used to give the magazine and the brochure a different look from the rest.


As everyone knows, the magazine cover could be the most significant part of any publication. The cover has the power to result in a buyer to choose it up and purchase it. You are able to see this should you visit a newsagents and observe the covers on a lot of magazines.
The brochures are often done for clients, who would pay for design, layout and print. It is therefore presented in the style in which the client requested it to be in. It could also be that the designers are given free rein and would be able to come up with their own layout and design. The revenue from the magazine & brochure printing goes back into the coffers of most publishing companies.